The bebe brand (“bebe”), known for bold, unapologetically seductive fashion with a unique twist, this month launched its newest influencer campaign designed to empower real women of all ethnicities and sizes. Representing the brand’s own diverse consumer around the globe, the campaign, entitled “Be Bold. Be Different. Be You.,” stands for and celebrates individuality, calling women to be who they are, not who others want them to be.
With a diverse mix of leading global fashion, music and social media influencers including Jasmine Sanders, Pia Mia, Inka Williams and Herizen Guardiola, bebe’s new campaign plans to engage new and loyal customers via exclusive behind-the-scenes content and social media messaging.
As part of this effort, bebe is also adding new size ranges and categories, including petites through plus, bridal and professional attire – all to accommodate its consumer’s needs. Kicked off by a digital billboard in the heart of New York’s iconic Times Square, bebe’s international campaign was captured by Emma Summerton on location at Chateau Marmont in Los Angeles, and spotlights relevant talent and trendsetters who will define the world’s style for years to come.