Ellen DeGeneres announces the debut of her ED Ellen DeGeneres baby lifestyle collection.  Featuring an array of product categories including furniture, bedding, bibs, bath, blankets, apparel, swaddles, footwear, diaper bags, mattresses and strollers, Ellen brings her ED aesthetic, positivity and personality to the baby industry.

Ellen DeGeneres stated, “Babies love to be swaddled and should always be surrounded by love and kindness.  I created my baby collection with that thought in mind.  Each piece has a message of love and the line is filled with whimsical and fun pieces.  I don’t have a baby but I love to be swaddled and you will too!”

The launch collection is available exclusively at buybuy BABY® stores nationwide and online at buybuybaby.com. 

(PRNewsfoto/ED Ellen DeGeneres)