Jordache was one of the hottest brands in the ’80s. Then somewhere along the way, it lost its spark, and now it is fighting hard to make a comeback and be cool again. Jordache announced Brazilian supermodel, actress, entrepreneur and mother Alessandra Ambrosio and her daughter Anja as the new faces, respectively, of the women’s and girls’ collections. Ambrosio and Anja are the first mother-daughter duo to participate in a Jordache campaign.
The campaign will launch in mid-September across print, digital, social, outdoor, and in-store channels.