Exclusive Look at Jimmy Choo Cruise 2017 Collection
Creative Director, J. Choo Limited
Sandra Choi has been the creative director of J. Choo Limited since its inception in 1996. She began working with her uncle, Jimmy Choo, while in college, perfecting the art of creating couture shoes: designing, cutting patterns, stitching, fitting and constructing shoe lasts. Choi eventually abandoned her studies at the prestigious Central Saint Martins, where she studied fora degree in fashion design, and completely dedicated her time and talent to making Jimmy Choo the global, luxury shoe brand we know and love today. As her responsibilities increased, with the addition of bags, fragrances and eyewear, and the launch of the men’s business, Choi was named sole creative director in 2013.